Satisficing

GLOSSARY

An approach to decision-making that involves the individual exerting efforts to capture and process information until a choice that meets acceptable standards is reached. Individuals who adopt this style search only until they identify an option that meets their standards, which they then choose. A decision-making approach under conditions of bounded rationality. Contrast with maximizing.

A colorful decision icon showing three directional arrows and a checkmark for strategic business choices.
A colorful decision icon showing three directional arrows and a checkmark for strategic business choices.

Reference:

Moyano-Díaz, E., & Mendoza-Llanos, R. (2021). Yes! Maximizers maximize almost everything: The decision-making style is consistent in different decision domains. Frontiers in Psychology, 12, 663064. https://doi.org/10.3389/fpsyg.2021.663064

Cheek, N. N., & Schwartz, B. (2016). On the meaning and measurement of maximization. Judgment and Decision Making, 11(2), 126-146. https://www.doi.org/10.1017/S1930297500007257