Parasocial Relationship

GLOSSARY

A media user’s reaction to a media performer such that the media user perceives the performer as an intimate conversational partner.

Flat design illustration of a mobile dating app profile with heart and emoji icons.
Flat design illustration of a mobile dating app profile with heart and emoji icons.

Reference:

Horton, D., & Richard Wohl, R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry, 19(3), 215-229. https://doi.org/10.1080/00332747.1956.11023049