Negativity Bias

GLOSSARY

The claim that, in most situations, a wide range of domains and in both humans and non-humans, negative events are more salient, potent, dominant in combinations, and generally efficacious than positive events.

Crying sad face emoji icon surrounded by negative symbols and red rejection marks.
Crying sad face emoji icon surrounded by negative symbols and red rejection marks.

Reference:

Rozin, P., & Royzman, E. B. (2001). Negativity bias, negativity dominance, and contagion. Personality and Social Psychology Review, 5(4), 296-320. https://doi.org/10.1207/S15327957PSPR0504_2