Impact Bias

GLOSSARY

The tendency for people to overestimate the initial impact and/or duration of an emotional event.

A pink flat design comet icon with a yellow heart center representing love and speed.
A pink flat design comet icon with a yellow heart center representing love and speed.

Reference:


Wilson, T. D., & Gilbert, D. T. (2013). The impact bias is alive and well. Journal of Personality and Social Psychology, 105(5), 740-748. https://www.doi.org/10.1037/a0032662