Affect Heuristic

GLOSSARY

An overall state encompassing emotion, mood, feeling and other evaluative & valenced (e.g. positive, negative) elements like memories & preferences.

A hand-drawn neural network diagram showing layers of colorful nodes connected by arrows.
A hand-drawn neural network diagram showing layers of colorful nodes connected by arrows.

Reference:
Slovic, P., Finucane, M. L., Peters, E., & MacGregor, D. G. (2007). The affect heuristic. European Journal of Operational Research, 177(3), 1333-1352. https://doi.org/10.1016/j.ejor.2005.04.006