An emotion for which society possesses little knowledge. One indicator of hypocognition is having few or no lexical entries (or words) for that emotion. For instance, if a society categorizes “feeling ill”, “troubled” and “fatigued” under the category of “sadness”, then sadness is hypocognized in that particular society.
Levy, R. I. (1984). The emotions in comparative perspective. In Scherer, K.R. & Ekman, P. (Eds.). Approaches to emotion. New Jersey: Hillsdale. pp. 397-412.
Russell, J. A. (1991). Culture and the categorization of emotions. Psychological Bulletin, 110(3), 426-450. doi: 10.1037/0033-2909.110.3.426